Samsung’s New Sound Tower Speaker Is for Social gathering Animals Solely

IFA 2025 has already introduced us loads of devices, together with AirPods Max chargers, Whoop-killing fitness bands, business laptops that can game, and even a cassette-playing Bluetooth boombox, but it surely’s been a fruitful occasion for one demographic specifically: occasion individuals. First, JBL introduced its first battery-powered occasion speaker, the PartyBox 720, and now Samsung is getting in on the motion with its Sound Tower speaker.

The Sound Tower ST50F and ST40F are Samsung’s newest entrants into the occasion speaker area and concentrate on pumping out a lot of quantity (a crucial a part of any occasion speaker) and the inclusion of a lot of flashy lights. First, let’s begin with the sound. In keeping with Samsung, the brand new Sound Tower audio system have a redesigned acoustic construction that ought to equate to deeper bass and a “wider and extra even soundstage.” It’s exhausting to say if the brand new Sound Tower audio system really try this with out listening to them for myself, but it surely definitely feels like a strong perk in concept. Plus, that deeper customization and extra nuanced sound ought to make 4 new modes—commonplace, vast, stadium, and out of doors—really feel much more tailor-made to every goal.

The opposite massive spotlight (no pun supposed) of this era is a lot of customizable lights. In keeping with Samsung, there are 5 “temper” presets and 6 “dynamic lighting patterns,” which could be personalized and tweaked within the Samsung Sound Tower App. Samsung says that its lighting system additionally reacts in actual time and may shift to your particular tunes, which isn’t groundbreaking for a Bluetooth speaker, however nonetheless fairly enjoyable if you happen to’re half a keg deep and into the sloppy karaoke a part of the night time. There’s additionally a grip and wheels for when you have to lug this factor again to your condo on the finish of the night time (or subsequent day?).

For those who’re questioning what the distinction between the 2 fashions is, it has principally to do with the output and the battery. Whereas the ST50F mannequin will get 18 hours of battery and has 6.5-inch twin woofers and 1-inch twin dome tweeters, the ST40F has 12 hours of battery and barely smaller woofers and tweeters—5.25 inches and three/4-inch, respectively. That distinction can be mirrored within the worth, with the ST50F debuting at $699 whereas the ST40F is $499 at launch, which needs to be “this month,” in keeping with Samsung.