Samsung Unveils 2026 OLED TV Lineup At CES

Samsung unveiled its full OLED TV lineup for 2026 throughout CES 2026, presenting 4 distinct collection designed to deal with completely different shopper segments and worth factors. The brand new vary consists of the S99H, S95H, S90H, and S85H collection, all providing 4K decision, aggressive refresh charges, and anti-reflective display coatings. The announcement reinforces Samsung’s technique of increasing OLED choices whereas differentiating fashions by way of panel expertise, efficiency options, and design.
Positioned as Samsung’s flagship OLED providing for 2026, the S99H series is on the high of the portfolio. These fashions have a premium design with a metallic body and use the latest technology of QD-OLED panels. Designed for customers who recognize each top-notch visible high quality and gaming efficiency, the S99H TVs are available 55-, 65-, and 77-inch sizes and help 4K decision with refresh charges of as much as 165 Hz. To enhance distinction and brightness in a spread of lighting circumstances, different options embody help for HDR10+ Superior and a complicated anti-reflective coating.

Barely beneath the flagship, the S95H collection is Samsung’s premium line. Relying on the scale of the display, this line combines numerous OLED applied sciences. Smaller and bigger variations, from 48 to 83 inches, depend on WRGB OLED expertise, whereas fashions between 55 and 77 inches use QD-OLED panels. Just like the S99H, the S95H has an anti-reflective coating, 4K decision, and refresh charges of as much as 165 Hz. An essential level of differentiation is the optionally available Wi-fi One Join Field, which makes it doable to regulate exterior connections independently of the show, leading to a extra streamlined set up and extra adaptable positioning.

Whereas holding a mid-range spot within the lineup, the S90H collection provides quite a lot of vital updates. Samsung intends to launch fashions in sizes starting from 42 to 83 inches, very similar to earlier generations. Solely 55- to 77-inch fashions can use QD-OLED panels; WRGB OLED is used within the different sizes. These TVs are aggressive, particularly for gaming and sports activities, and have 4K panels with refresh charges as much as 144 Hz, which is rather less than the higher-end fashions. As well as, Samsung emphasizes a 15% enhance in peak brightness over earlier fashions. The S90H collection additionally blurs the road between mid-range and premium merchandise by introducing the anti-reflective coating to this tier for the primary time.

The entry-level OLED possibility, the S85H collection, emphasizes affordability whereas sustaining the elemental advantages of OLED. The entire fashions on this line are available sizes starting from 48 to 83 inches and use WRGB OLED panels. In comparison with the extra pricey collection, the S85H has decrease 4K decision and refresh charges of as much as 120 Hz, making it acceptable for informal gaming and common viewing. Regardless of its placement, the collection provides a well-rounded expertise with help for HDR10+ Superior and audio options like Dolby Atmos and Eclipsa Audio.

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